Dana Kirkpatrick

Dana Kirkpatrick is an award-winning journalist with more than 20 years experience managing event and strategic communications.


Dana is the life blood behind ExpressPR, taking it from a small one-man-band in the farm office to a hardworking and flat-out team bursting at the seams with ideas and creativity.


Dana uses her training as a Radio DJ to captivate any audience and uses a gentle form of persuasion that, before you know it, sees you happily buying a ticket off her or getting your cheque book out to sponsor the latest charity gig she is running.


Her work philosophy is to tackle any challenge head-on and work like hell to make it happen. It is this attitude and determination to succeed, no matter what is thrown in her way, which has people scrambling to find the handle of the door at the ExpressPR office to ask for her advice.


ExpressPR is a family-friendly environment and you can often see hubby Ras and children Anna and Sam running around the office – Ras included.


Whether you are in search of some friendly advice or a communications strategy to launch the next best thing, Dana will always meet you with a friendly face. You never know, you might find yourself walking out with a whole new marketing strategy to wow the world!

Dana is taking up a secondment position at Eastwoodhill Arboretum as its General Manager for 12 months. She has a real passion for the arboretum and is excited about the opportunity to help establish a sustainable business plan and build on its reputation as one of the world's best botanical collections. She is still a regular at the ExpressPR team meeting every week and is always keen to be part of our creative sessions.

Dana Kirkpatrick