Duck Point

Duck Point is Steve Poulter’s – of Poulter Developments Limited – pride and joy, an exclusive property on the Tairua Harbour in the Coromandel surrounded by seven hectares of native bush.

He wanted a range of wines that paid homage to the property and its exclusive nature that could be promoted in both domestic and international markets.

Creating the initial design concepts was a challenging process, but one we had a lot of fun with. We had to think about the potential target market and how we use the property’s characteristics to engage with it. We presented two concepts that catered to the conservative and contemporary markets, and one fashion future label that will push label printing boundaries and customer perceptions.

We are excited about the results with all three designs being developed further for different levels of consumers: the conservative for massmarket; the contemporary for a signature range; and the fashion future for non-sale exclusive promotion.