Eastwoodhill Arboretum

As one of Gisborne’s premier tourist destinations, Eastwoodhill needed to boost its professional image and ensure it was meeting its own objectives in promoting itself and what it has to offer.

The first task was to clarify branding colours, logos and guidelines. This included removing extraneous words from the logo and developing guidelines to be followed in all design and marketing material.

The board was clear it did not want to restrict the use of colour and design but create broad guidelines that could adapt and change to the seasons.

The biggest challenge for Eastwoodhill since our involvement with them has been its centennial celebrations. For this we created a sponsorship document which we circulated to all local businesses and followed them up with calls. We secured $23,400 sponsorship in cash and $40,000 sponsorship in kind from the development of this document.